Privacy Policy
Wyomissing Optometric Center
Last Updated: March 2026
Introduction
Wyomissing Optometric Center (“we,” “our,” or “us”) is committed to protecting the privacy and security of your personal and health information. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website.
This website is intended for general informational purposes and communication. It is not a substitute for professional medical advice, diagnosis, or treatment.
By using our website, you agree to the terms of this Privacy Policy.
Information We Collect
We collect both non-personal information and personal information:
Non-Personal Information
This includes data that does not identify you directly, such as:
- Browser type and device information
- Pages visited and time spent on the site
- General geographic region
- Website usage data and analytics
This information is used to improve website functionality and user experience.
Personal Information
We may collect personal information that you voluntarily provide, including:
- Name
- Email address
- Phone number
- Appointment requests
- Information submitted through contact or patient forms
We may also collect technical data such as your IP address and device identifiers.
Important Notice Regarding Health Information (HIPAA)
While we take steps to protect your information, this website and its forms are not intended for the transmission of sensitive medical or protected health information (PHI) unless explicitly stated.
Please do not submit confidential medical information through general website forms. If you need to discuss private health matters, please contact our office directly by phone.
Any medical information shared with our office through secure, approved channels is handled in accordance with applicable privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA).
How We Collect Information
We collect information when you:
- Complete forms on our website
- Request an appointment
- Contact us via the website
- Interact with the site through cookies or analytics tools
We may also receive limited information from third-party services that support our website.
How We Use Your Information
We use your information to:
- Schedule and manage appointments
- Respond to inquiries and provide support
- Communicate with you regarding services or updates
- Improve our website and patient experience
- Monitor and analyze website performance
- Send appointment reminders or limited marketing communications (you may opt out at any time)
We do not sell or rent your personal information.
Sharing of Information
We may share information with trusted third parties only as necessary to operate our business, including:
- Website hosting and IT service providers
- Appointment scheduling or communication platforms
- Analytics providers (such as Google Analytics)
All third-party providers are expected to maintain appropriate security and confidentiality standards.
We may also disclose information if required by law or to protect the rights, safety, or property of our practice, patients, or others.
Cookies & Tracking Technologies
Our website uses cookies and similar technologies to:
- Enhance user experience
- Analyze website traffic and usage
- Improve functionality
We use tools such as Google Analytics to collect aggregated, non-identifiable data about website usage.
You can adjust your browser settings to disable cookies; however, some features of the website may not function properly.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Your Rights & Choices
You may:
- Request access to the personal information we have about you
- Request corrections or updates
- Request deletion of your information, where applicable
- Opt out of marketing communications at any time
To make a request, please contact us using the information below.
Third-Party Websites
Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites.
Children’s Privacy
This website is not intended for children under the age of 13. We do not knowingly collect personal information from children without parental or guardian consent.
Updates to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last Updated” date.
Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact us:
Wyomissing Optometric Center
📍 Wyomissing Office: (610) 374-3134
📍 Douglassville Office: (610) 385-4333
📍 Myerstown Office: (717) 866-1400
Privacy Complaints
You have the right to complain to us, or directly to the Secretary of the Department of Health and Human Services if you believe your privacy rights have been violated by us. You may file a complaint with us by notifying the Privacy Manager at:
610-374-3134 or jbarch@wyoopto.com
We will not retaliate against you for filing a complaint.
Effective Date___01/01/2016 Publication Date___01/01/2016
